![]() ![]() Putting it all Together: Structure and Preparation. ![]() Translating Messages to Increase Impact: Political Speeches and Business Presentations. 244 PART IV: Putting Principles into Practice 8. Painting Pictures with Words: The Use of Imagery and Anecdotes. The Persuasive Power of Words: The Use of Rhetorical Techniques. Showing What You Mean: Visuals for Viewers. Reading from Slides and Talking with Chalk: Visuals Ancient and Modern. 106 PART II: Visual Aids and Verbal Crutches 4. The Sight and Sound of Words: Differences between Writing and Speaking. Speaking in Private and Speaking in Public: Conversation and Public Speaking. The Battle for Audience Attention: Keeping Listeners Awake and Engaged. 7 PART I: The Language of Public Speaking 1. 1 Introduction: Audiences Are Always Right. The Royal Institution of Great Britain for permission to reproduce copyright material from Sir George Porter and James Friday (eds.), Advice to Lecturers: An Anthology Taken from the Writings of Michael Faraday and Lawrence Bragg, London, 1974.Ĭontents Preface. for permission to reproduce copyright material from The Complete Beyond the Fringe, London, 1987: Copyright © 1963, 1987, 2003 by Alan Bennett, Peter Cook, Jonathan Miller and Dudley Moore. PN4129.15.A85 2005 808.5’1-dc22 2005012876 135798642 Printed in the United States of America on acid-free paper The author and publisher would like to thank the following: Methuen Publishing Ltd. Originally published: London : Vermilion, 2004. Maxwell (John Maxwell) Lend me your ears all you need to know about making speeches and presentations / Max Atkinson. Library of Congress Cataloging-in-Publication Data Atkinson, J. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Oxford University Press. 198 Madison Avenue, New York, NY 10016 Oxford is a registered trademark of Oxford University Press All rights reserved. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Text Copyright © 2004 by Max Atkinson Illustration Copyright © 2004 by Brett Ryder/Heart 2004 Published by Oxford University Press, Inc. Oxford University Press Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Lend MeYour Ears All you need to know about making speeches and presentations Professor Max Atkinson London: Methuen, 1984 (reprinted by Routledge, 1988 onwards). Our Masters’ Voices: The Language and Body Language of Politics. Cambridge and New York: Cambridge University Press, 1984. Structures of Social Action: Studies in Conversation Analysis (edited with John Heritage). Order in Court: The Organisation of Verbal Interaction in Judicial Settings (with Paul Drew). I will now have to find something else to do!’ Peter Hancock Managing Director, Peter Hancock International, Ltd.īy the same author Discovering Suicide: Studies in the Social Organisation of Sudden Death. I had planned, in my retirement, to write the perfect book on public speaking. Throughout I have read any book on oratory that I can lay my hands on and Max Atkinson’s Lend Me Your Ears is by far the best. No one surpasses Atkinson in the rigor and clarity with which he spells out how to move audiences to applause, get quoted in the media and become known as the most brilliant presence on any podium.’ Clark Judge Managing Director, White House Writers Group ‘Over the last 30 years I have spoken in 28 countries, launching cars, opening buildings and guest speaking at conferences. Lend Me Your Ears includes many new insights into the art of effective speaking, and will be invaluable to all those interested in making words count and using verbal communication to influence people.’ Paddy Ashdown Leader of the Liberal Democrats, 1988–99 ‘As a speechwriter for Ronald Reagan, I relied for rhetorical direction on the great speakers from Demosthenes to Churchill, on the great guides from Aristotle to the President himself, and on Max Atkinson. ![]() There was scarcely a single major speech in my eleven years as leader of the Liberal Democrats that I made without benefiting either from it or from his personal advice and help. ‘For all those who are serious about the art of making speeches, Max Atkinson’s previous book, Our Masters’ Voices, was a bible. Lend Me Your Ears: All You Need to Know about Making Speeches and Presentations ![]()
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